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With every industry there are a lot of misconceptions, the same goes for the fragrance industry. Here is Part 1 of my disclaimer series about perfume I think you should know. 1. Sensitivity is a Real ThingHow much is too much? When you walk past someone and they instantly turn their head to sneeze.We all know those people who you can still smell 5 minutes after they leave. (I cannot stand that!!) It's okay if your perfume lingers in fact, it's supposed to but here's the cold-hearted truth. …

I have not met a perfumer that was solely inspired by walks in botanical gardens, or long hours spent mixing scents in a lab. Our fragrances are inspired by our own experiences, our travels and the people in our lives. I may be the new kid on the block when it comes to perfumery, but I am no different when it comes to this aspect. My fragrance, Remember When was inspired by my first trip to Miami, Florida. To me, the city has a unique, airy scent. It was the same scent in every store I walked in …

Scent has no personal significance until it is associated with something that has meaning. That is why we can never forget the scent of a former lover years later or the way you felt when you were wearing a particular perfume. The name of my new fragrance, Remember When pulls from the phenomenon that our memory's muse is scent. We naturally tie scents to memories without having to do anything, but experience of the moment.It makes us do crazy thingsTrue story, I was at the mall a few months ago …