What Makes a Luxury Brand a Luxury Brand?
Nov 18th 2016
Have you noticed the surge in online luxury boutiques? I had the opportunity to attend a private showcasing of a few new luxury brands popping up in New York City and almost instantly you could see what made each brand distinctively different from each other and also their impeccable attention to detail thats missing from chain stores in the mall. But a high price tag, and a quality product aren’t the only two things that make a luxury brand a luxury brand. Below are the main key differentiators
…