What Impact Does Wearing Perfume Have on the Environment?
Posted by MAIR on Nov 9th 2023
It's hard to imagine that something we spritz two or three times a day can leave a carbon footprint. A recent walk-through of the fragrance section of a department store had our team thinking of the environmental repercussions of our scent expressions. Let's unravel the environmental effects of wearing perfume and how it affects our planet.Ingredients and Sourcing:
The journey begins with the ingredients. Many perfumes rely on a complex blend of natural and synthetic elements. Natural ingredien
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Iconic Fragrances: How a Perfume Becomes a Bestseller
Posted by MAIR on Nov 6th 2023
Have you ever wondered what transforms an ordinary perfume into a blockbuster sensation? The world of fragrances is as diverse as it is competitive, and creating a bestselling perfume is no small feat. But who holds the power to decide which fragrance becomes a hit in the market? In this blog, we'll explore the journey of a fragrance from concept to sensation, and the key players who influence its success.1. The Perfumer's Artistry:A fragrance begins with the nose of a talented perfumer. These m
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Developing a Fragrance Wardrobe: How to Pick a Fragrance When the Season Changes
Posted by MAIR on Nov 2nd 2023
As the seasons change, so do our fashion choices, and our fragrance wardrobe should follow suit. Just as you wouldn't wear a heavy winter coat in the scorching summer heat, you shouldn't be wearing the same fragrance year-round. To help you curate a well-rounded fragrance wardrobe, we've created this guide on how to select the perfect scent for every season.
Understanding Seasonal Fragrance Trends:Before you start building your fragrance wardrobe, it's essential to grasp the seasonal fragrance
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