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Have you ever wondered why perfumes smell subtly different from their initial launch to present day? If you have ever mourned the discontinuation of a beloved signature perfume or candle this keep reading. Though we are using the iconic Chanel No. 5 as our case study the insights shared here go beyond this classic scent and are relevant to mainstream and niche fragrances like  MAIR, Heretic, and Xerjoff.  Chanel No. 5: The Composition: Launched in 1921 by Coco C …

Before we start, let's get something out the way, the top-selling perfume category can vary based on factors such as trends, seasons, and regional preferences. Floral perfumes have historically been popular and widely sold in department and indie stores. The fresh, feminine, and versatile nature of floral fragrances appeals to a broad audience, making them a staple in the perfume industry.From delicate rose notes to vibrant jasmine scented bouquets, the appeal of floral scents transcends cultura …

In the world of fashion, few names shine brightly as Stephen Burrows. I was truly inspired last night at the Fashion Institute of Technology, honoring his 50th Anniversary of The Battle of Versailles and his fashion career, marked by trailblazing designs and impactful contributions that continue to leave an indelible mark on the runway.  Stephen Burrows, an American fashion luminary, burst onto the scene in the 1960s, ushering in a new era of diversity and creativity. His avant-ga …