The State of Sustainability in the Fragrance Industry
Posted by MAIR on Jun 13th 2024
It takes a village to produce your favorite perfume, from the floral picker to the farmer. Each stage of production involves numerous contributors, reflecting a complex supply chain with significant environmental implications. However, the term "sustainable fragrance" lacks a standardized legal definition, leaving the interpretation to individual brands.Sustainability Practices in the Fragrance IndustryIngredient SourcingOne of the most critical aspects of sustainability in the fragrance industr
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Does Perfume Expire?
Posted by MAIR on Feb 21st 2024
Perfume is more than just a scent; it's an expression of personality and style. But, like all good things, there's often a question lingering in the background: does perfume expire? Let's debunk myths surrounding this, and uncover the truth behind the longevity of your favorite scents. Do Perfumes Have an Expiry Date?
The notion of perfume expiration can be a perplexing one. While some may argue that fragrances last forever, others believe they have a limited shelf life. So, what's the tru
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