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Why Indie and Fragrance Brands Should Pay Attention The beauty industry might look like it's all shimmer and shine, but behind the scenes, legal battles have taken down even the most iconic names. From ingredient controversies to misleading claims, lawsuits have reshaped the landscape—and for indie and fragrance brands, they offer important lessons. Take Avon and Ben Nye, for example. These long-standing companies filed for bankruptcy in response to hundreds of lawsuits claiming their …

In the beauty industry, imitation isn’t just flattery—it’s big business. From designer-inspired fashion to lookalike handbags, the concept of "dupes" has been widely accepted. But when it comes to perfume, the conversation becomes more complex. Francis Kurkdjian, one of the most renowned perfumers in the world, recently addressed the issue of fragrance duplication on the Fat Mascara podcast, expressing his disdain for the practice and questioning why intellectual property prote …

The fragrance industry has long been rooted in tradition, with master perfumers crafting scents based on intuition, artistry, and years of expertise. But as technology continues to evolve, artificial intelligence (AI) is making its way into perfumery, offering a new and personalized way for consumers to experience scent. The question remains: is AI transforming the way we buy fragrance, or is it simply another tool in an industry known for innovation? The Intersection of AI and Perfumery AI-driv …