Are Water-Based Perfumes the Future or Just a Fading Trend?
Posted by MAIR on Feb 18th 2025
The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty?
The Rise of Water-Based Perfumes
According to BeautyMatter, major brands are experimenting with water-based formulas, touting th
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The True Cost of Beauty: Why Some Products Are Worth the Splurge
Posted by MAIR on Feb 10th 2025
When it comes to beauty, price tags can vary dramatically. A drugstore lipstick might cost $10, while a luxury one can set you back $50 or more. But what exactly drives the cost of beauty products? Is it all just branding, or is there real value behind the higher price?
Beyond the Label: What You’re Really Paying For
It’s easy to assume that high-end beauty products are just marked up because of celebrity endorsements or sleek packaging. While branding does play a role, the reality i
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Celebrating Black Perfumers: The Art, Innovation, and Legacy They Bring to Fragrance
Posted by MAIR on Feb 7th 2025
Mair Emenogu – MAIR Fragrance: https://www.mairfragrance.com/
Malaika Jones – BROWN GIRL Jane: https://browngirljane.com/
Denis & Jackie Asamoah – FORVR Mood: https://forvrmood.com/
Teri Johnson – Harlem Candle Co.: https://www.harlemcandlecompany.com/
Matthew Sánchez – Mateo Parfums: https://www.mateonewyork.com/
Brianna Arps – Moodeaux: https://moodeaux.com/
Keta Burke-Williams – Ourside: https://www.ourside.nyc/
Nyakio Gr
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