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The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one you remember forever. Today we’re spotlighting three of our favorite notes in perfumery: saffron, orange blossom, and cardamom. Each of these ingredients adds complexity, emotion, and id …

There’s a growing trend across social media, especially on #PerfumeTok, where collectors proudly showcase rows of gleaming bottles and talk about their ever-expanding fragrance wardrobe. What was once considered a luxury owning a few perfumes has turned into something else entirely. Some claim hundreds, even thousands, of bottles. But at what cost? Let’s talk about what gets lost in the mix. Scent Without StoryScent is deeply personal. It’s how we leave traces of ourselves in a …

The beauty world is buzzing about e.l.f. Beauty’s recent acquisition of Hailey Bieber’s Rhode brand, and for good reason. At a recent industry talk, what truly set e.l.f. apart was their commitment to ingredient transparency which is a promise that resonates deeply with today’s conscious consumers. While the FDA currently bans only 11 ingredients in cosmetics, e.l.f. has voluntarily excluded over 2,000 potentially harmful substances from their products, …