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The Most Loved Perfume Notes Right Now and Why They Work So Well

The Most Loved Perfume Notes Right Now and Why They Work So Well

Posted by MAIR on Jul 10th 2025

The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one you remember forever. Today we’re spotlighting three of our favorite notes in perfumery: saffron, orange blossom, and cardamom. Each of these ingredients adds complexity, emotion, and id …
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The Fragrance Industry's "Made-Up" Scents and How They Became Iconic

The Fragrance Industry's "Made-Up" Scents and How They Became Iconic

Posted by Mair on Nov 14th 2024

The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned names that evoke a sense of luxury, warmth, or freshness, even though the substances themselves may not have any natural scent at all.In this blog, we’ …
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A Gifting Guide to Choosing the Perfect Perfume for Every Relationship

A Gifting Guide to Choosing the Perfect Perfume for Every Relationship

Posted by MAIR on Nov 17th 2023

As the holiday season approaches, the quest for the perfect gift intensifies. If you're considering giving the gift of fragrance to a friend, colleague, or even your boss, you've come to the right place. Use this guide to understand how the art of buying perfume or cologne varies from relationships and gain valuable tips on making the process seamless and enjoyable. Understanding Your Friend's Preferences: Before heading to the fragrance counter, take a moment to consider your friend's persona …
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