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Most people think they know how to test a fragrance—spray, sniff, and decide. But if you’re doing it that way, you might be missing the full experience. Whether you're a casual perfume lover or a budding connoisseur, learning the right way to smell can unlock a whole new world of fragrance. Here are five common myths about testing perfume—and the truth that will elevate your scent game. 1. Myth: Coffee beans cleanse your scent palate Coffee beans are often handed out at pe …

Why Indie and Fragrance Brands Should Pay Attention The beauty industry might look like it's all shimmer and shine, but behind the scenes, legal battles have taken down even the most iconic names. From ingredient controversies to misleading claims, lawsuits have reshaped the landscape—and for indie and fragrance brands, they offer important lessons. Take Avon and Ben Nye, for example. These long-standing companies filed for bankruptcy in response to hundreds of lawsuits claiming their …

In the beauty industry, imitation isn’t just flattery—it’s big business. From designer-inspired fashion to lookalike handbags, the concept of "dupes" has been widely accepted. But when it comes to perfume, the conversation becomes more complex. Francis Kurkdjian, one of the most renowned perfumers in the world, recently addressed the issue of fragrance duplication on the Fat Mascara podcast, expressing his disdain for the practice and questioning why intellectual property prote …