The State of Sustainability in the Fragrance Industry
Posted by MAIR on Jun 13th 2024
It takes a village to produce your favorite perfume, from the floral picker to the farmer. Each stage of production involves numerous contributors, reflecting a complex supply chain with significant environmental implications. However, the term "sustainable fragrance" lacks a standardized legal definition, leaving the interpretation to individual brands.Sustainability Practices in the Fragrance IndustryIngredient SourcingOne of the most critical aspects of sustainability in the fragrance industr
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Which Fragrance Category Lasts the Longest? A Guide to Long-Lasting Perfumes
Posted by MAIR on May 31st 2024
Thought we'd piggy back off our last blog about gourmand fragrances and stay in the topic of styles of perfume. Choosing a fragrance is more than just finding a scent you love; it’s also about how long that fragrance will last throughout the day. Whether you’re heading to work, a social event, or a special occasion, understanding the longevity of different types of perfumes can help you make the best choice. In this blog, we’ll explore which fragrance categories tend to last the longes
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The Allure of Gourmand Fragrances Explained
Posted by MAIR on May 28th 2024
A trend has been sweeping the fragrance industry in recent decades – the rise of gourmand fragrances. These delectable scents, inspired by culinary delights, have captured the hearts and senses of fragrance enthusiasts worldwide. But what exactly defines a gourmand fragrance, and why has it become so popular in the last 20 to 30 years?
What are Gourmand Fragrances? Gourmand fragrances, offer a sensorial journey that mirrors the experience of indulging in delectable treats. Unli
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