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Let's define it first, in short a niche fragrance is a scent produced on a smaller scale compared to designer fragrance brands and is usually exclusive to a certain location specializing in perfume.5. Niche perfumers put the art back in their scentsNiche perfumers, myself included view perfume making as an art form. Consumers are beginning to appreciate the risks niche perfumers take and the complexity in their scents. Gone are the days where us performers stick to only using popular notes like …

I thought I would get a little personal on today's blog post. As a new entrepreneur I am always asking people I respect for advice and constructive criticism. A few days ago, I was with a friend and we were having an "I wish I knew then, what I know now" conversation and how we would have done certain things in life differently, and also how we would have avoided certain friendships/relationships, etc. Our lists were very interesting, but very practical. We wrote down things we'd tell the young …

The best part about having my own brand is the opportunity of giving back. Last week, I got to do a podcast for the show "Maven Minds" where I talked about how I got started in perfume, mistakes, advice and how I chose my dream team. In an ideal world, the best way to learn is from someone else's experiences. My goal in doing this podcast was to inspire entrepreneurs and dreamers to just start, that's half the battle right there.Also, mentally preparing and conditioning your mind for the tough r …