Blog

Full transparency in beauty ingredients is becoming the norm in skincare and cosmetics, but brands and retailers are their own police for ingredient safety regarding fine fragrances. But is the need for clean ingredients being driven by consumers? To put it in perspective, the U.S. Food and Drug Administration has only banned 38 ingredients compared to the European Commission’s ban on 1,300 ingredients. What’s driving clean beauty standards are the consumers.But what does clean beauty …

I’ve wanted to write this blog for a while now. There are so many brands I love and want to shed light on; however, it would be impossible to put them in one post. So, I will start a monthly series where I share about the brands I’m fond of and why.Kicking off this series are three companies I think are killing it in their industries and how they share and communicate with their online community. Savoir FaireWhew, I don’t even know where to begin with this company and the inspiring hu …

If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but before I get into that let me share what perfume is scientifically and practically.Defining What Perfume IsPerfume, (in the simplest way that I can put it) is a molecule that’s light enough to float in the air. What creates the aroma are the cells in your nose recognizing the evaporating molecules and …