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If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but before I get into that let me share what perfume is scientifically and practically.Defining What Perfume IsPerfume, (in the simplest way that I can put it) is a molecule that’s light enough to float in the air. What creates the aroma are the cells in your nose recognizing the evaporating molecules and …

Brick and Mortar versus E-commerce is a great debate today among business owners. The answer isn’t as simple as I’d like for it to be. They are both still very relevant and have a place in the retail landscape.What we know today is even though consumers are not buying at the same pace they were Pre-COVID, they are still buying clothing, shoes, and beauty products in a shopping center, but even more online. Brick and Mortar: Let’s Take a Look at Why You First Got itShould you keep your brick …

The idea of a great perfume is in a way to pique interest without demanding it. You want to give off a nice scent, but not one that’s easily defined or recognized; you want people to notice, but not be distracted or put off. Getting this just right comes down largely to which perfume you choose, which is why there are thousands of varieties. However, it also comes down in part to how you wear it - or, more specifically, where. This guide is by no means exact, and particularly if you wear a …