Why Brands Should Stay Independent: The Power of Indie Fashion and Beauty
Posted by MAIR on Sep 10th 2024
In the beauty and fashion industries, there’s a growing divide between independent brands and venture-backed newcomers. As traditional business models evolve, more indie brands are thriving by staying self-reliant, bypassing the pressures of venture capital, and focusing on their creative vision. 1. The Pressure on Venture-Backed Brands to PerformWhen brands receive venture capital, they often enjoy rapid expansion, thanks to significant resources at their disposal. However, this financial
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The Hidden Costs of Retail Theft and It's Impact on Independent Brands
Posted by MAIR on Sep 4th 2024
Retail theft, often dismissed as a “victimless crime,” has become a significant issue in today’s retail landscape. The truth is, there are real victims—especially small businesses that bear the brunt of these losses. Whether your products are in a department store or a local mom-and-pop shop, retail theft directly impacts a product based company's bottom line, and its effects are far-reaching.The Surge in Retail TheftRetail theft has been on the rise, with some reports indicating a dramatic incr
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What Makes a Perfume a Luxury Fragrance? The Evolving Definition of Luxury
Posted by MAIR on Aug 27th 2024
When we first started this blog, we took on the task of defining what luxury truly means. In that post, we explored the essence of luxury as a blend of exclusivity, quality, and an experience that goes beyond mere functionality. But today, let’s take that a step further and dive into the world of luxury fragrances. What makes a perfume a luxury fragrance, and how has that definition changed over time?The Classic Definition of a Luxury FragranceTraditionally, a luxury fragrance has been defined b
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