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Selecting a signature fragrance is a personal journey that goes beyond merely finding a scent; it's about discovering a fragrant expression of your unique identity. I'll admit, it's a lot easier to;buy a fragrance for a friend than yourself especially if you're committed to leaving the store with only one bottle of perfume. In this guide, I'll show you how to navigate the aromatic landscape to help you choose a signature fragrance that resonates with your style, personality, and individuali …

In an era where technology is touted as the route for innovation, the beauty industry remains a staple for men and women in need of self-care, enhancements and glamour. While the industry’s resistance to artificial intelligence isn’t causing any riots the embrace towards it is being met by some friction. On the flip side the transformative potential of AI in beauty is widely acknowledged and the potential impact of what it can do has caused excitement among newer brands. Let's dig into the …

We've met a few people over my scent career that have expressed a loss in their sense of smell after moving from one state to another which sent our team on a road to discovery to find out if location truly had anything to do to impact your sense of smell.  1. The Scent Difference Between Cities vs. Suburbs Urban Environments: Cities are often bustling with a myriad of smells—street food, traffic exhaust, and various industries. Living in a city might expose individuals to a diverse …