Blog

When building a fragrance collection, some perfumes rise above trends to become timeless icons. These legendary scents have defined generations and continue to captivate women across the globe. Here are the top four fragrances that belong on the Mount Rushmore of Perfume—essentials for any scent wardrobe.Chanel No. 5 – The Definition of TimelessWhy It’s Iconic:Launched in 1921, Chanel No. 5 is a pioneer in modern perfumery. Its revolutionary use of aldehydes combined with floral notes like …

The title "Master Perfumer" is an honor reserved for the visionaries who transform raw ingredients into timeless scents. Attaining this status is a journey of dedication, skill, and creativity. These experts redefine the art of perfumery, blending the perfect balance of science and imagination. Let’s explore the process of becoming a master perfumer and celebrate three icons who have shaped the fragrance industry: Olivier Cresp, Alberto Morillas, and Francis Kurkdjian.What Does It Take to Become …

The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned names that evoke a sense of luxury, warmth, or freshness, even though the substances themselves may not have any natural scent at all.In this blog, we’ …