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What Makes a Luxury Brand a Luxury Brand?

Have you noticed the surge in online luxury boutiques? I had the opportunity to attend a private showcasing of a few new luxury brands popping up in New York City and almost instantly you could see what made each brand distinctively different from each other and also their impeccable attention to detail thats missing from [...]

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Do men like it when women wear perfume?

 Well here’s a question all the ladies wanted to know. What goes through a man’s mind when a woman walks past him and a medley of fragrant scents linger on in the air? We did a live poll in our hometown of Houston, Texas and asked men what they thought, their answers were nothing [...]

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How to buy beauty products online

 With online shopping becoming the preferred method of choice for both male and female consumers the options for finding new brands and products are limitless! There are thousands of new online beauty brands popping up every year and it can be a bit tricky to trust the color lipstick online is the shade you get [...]

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How to Change Your Beauty Routine

Photo Courtesy: Larisa ShorinaWe have all heard, " It's not what you wear, it's how you wear it". Fifty percent of that has to do with your attitude and how comfortable you are wearing what you're wearing. And the other 50% is all up to you (accessories, shoes, makeup etc.)Change it upInstead of wearing it straight [...]

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​MAIR Welcomes First Brand Ambassador

  We have had our eyes open for the right partner to collaborate our brand and flagship fragrance, Remember When with and the search is finally over!We're so excited to introduce Rachel Jensen of Chicago Chic Blog as our first brand ambassador and newest member to our beauty team. Rachel's love for the feminine vintage silhouette and [...]

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7 Things No One Ever Told You About Perfume

We wish perfume was just about the pretty packaging and its killer scent. Surprisingly, there’s more to your favorite scents than we perfumers lead you to believe, some of these truths you know and most you don’t. Before your next shopping trip to your fragrance counter, give these surprising (but important) things to know about fragrances.1. Perfume isn’t a positive [...]

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7 Tips on How to Layer Your Fragrances

When the term layering perfume is brought up people tend to associate that with spraying two perfumes directly on top of each other and though that idea is partially true, layering your scents actually begins with the scented soap or shower gel you use during a bath or the scented lotion you use after your [...]

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How to Find Your Signature Scent

Anthropologie Provence SocietyFinding the right scent can be a bit like a scavenger hunt. Perfume isn't a one-size-fits-all accessory, but a personal expression of your taste, style and mood. What works wonders for your best friend might not perform as well on you. Here are a few tips or fragrance hacks to guide you through finding "the one" for [...]

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When you're stuck with a fragrance you don't want

Martin Poole/ GettyFrequent trips to the mall can often lead to several unplanned purchases. And one product with a really strict return policy is fragrances, especially if you opened it already. And what about those scents you receive as gifts you didn't really care for?  Don't lose heart, here are a few tips to make [...]

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​5 Reasons why consumers are turning to niche fragrances

Let's define it first, in short a niche fragrance is a scent produced on a smaller scale compared to designer fragrance brands and is usually exclusive to a certain location specializing in perfume.5. Niche perfumers put the art back in their scentsNiche perfumers, myself included view perfume making as an art form. Consumers are beginning [...]

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