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The Impact of Retail Mergers on Brands

The Impact of Retail Mergers on Brands

Posted by MAIR on Jul 10th 2024

The Impact of Retail Mergers on Brands:In retail, mergers and acquisitions often make headlines for their potential to reshape the entire competitive landscape. Recently, the merger between Saks and Neiman Marcus has sparked discussions about the future of luxury retail and the implications for the brands they carry. While this merger is significant, it serves as a timely example of broader trends affecting brands across various sectors when two retailers combine forces.The Benefits of Reta …
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The Art of Perfume Packaging and Its Effect on Consumers

The Art of Perfume Packaging and Its Effect on Consumers

Posted by MAIR on Mar 11th 2024

The fragrance experience doesn't start with the way it smells but with the way it looks. In other words, it's a sensorial experience that begins the moment you lay eyes on its packaging. The artistry and craftsmanship behind perfume packaging design play a crucial role in shaping consumer perception and setting the tone for the olfactory journey that awaits. Trends in Perfume Packaging: Today, perfume packaging design is as diverse and dynamic as ever, with trends constantly evolving t …
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