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With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too soon and one that lasts beautifully throughout the day. Applying fragrance isn’t just about what you spray; it’s about when you do it.

1. Timing Is Everything
Perfume performs best when it’s applied to clean, hydrated skin. The ideal moment is right after a shower or bath when your pores are open and your skin is slightly damp. Moisture helps trap scent molecules, allowing the fragrance to cling longer.

2. Layer with Lotion or Oil
Fragrance molecules last longer when they have something to bind to. Apply a lightweight, unscented lotion or body oil before spraying your perfume. The added hydration creates a smooth surface for the scent to grip onto, preventing it from evaporating quickly.

3. Apply Before You Dress
Spraying perfume directly on clothes can sometimes alter the scent or stain delicate fabrics. Instead, apply it to your pulse points — wrists, neck, behind the ears, and inside the elbows  before you dress. The warmth from your body helps diffuse the scent naturally throughout the day.

4. Reapply Wisely
Fragrance naturally softens over time, especially in warmer weather. To maintain the scent without overdoing it, carry a travel-sized version of your favorite perfume or use a lightly scented body mist to refresh midday.

5. Don’t Forget Hair and Accessories
A light mist on your hairbrush or scarf can subtly extend your fragrance trail. Be careful not to spray directly on hair. Alcohol in perfume can dry it out, but applying it to accessories gives a whisper of scent with every movement.

Bonus Tip: Match Your Perfume to Your Mood
Choosing when to apply perfume is also about the intention behind it. Morning scents should be lighter and energizing, like citrus or florals, while evening fragrances can be deeper and more sensual.

For example, our “Remember When” fragrance, a soft blend of jasmine, bergamot, and amber, wears beautifully when applied right after moisturizing, creating a delicate, enduring finish that lasts throughout your day.

If you want to learn how to make your perfume last even longer, explore our guide: 5 Reasons Why Perfume Doesn’t Last on You (And How to Fix It).

You can also explore how skin pH affects your perfume’s scent here: Why Perfume Smells Different on You Than It Does on Others.

Both resources will help you understand how your skin, timing, and fragrance routine all work together to create your most unforgettable scent.