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With every industry there are a lot of misconceptions, the same goes for the fragrance industry. Here is Part 1 of my disclaimer series about perfume I think you should know. 1. Sensitivity is a Real ThingHow much is too much? When you walk past someone and they instantly turn their head to sneeze.We all know those people who you can still smell 5 minutes after they leave. (I cannot stand that!!) It's okay if your perfume lingers in fact, it's supposed to but here's the cold-hearted truth. …

Don’t let me fool you, it’s extremely difficult to create, manufacture, sell and get other people excited about your product. What makes it easier? Instinct and the people you surround yourself with. I made a promise to myself before stepping out to create MAIR; I told myself I would design and create my perfume line as if it were already a brand that could rival Dior, Prada & Burberry. But I didn’t stop there, I also had to work with the best. Which to me meant finding a chemist that alread …