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What Perfume is and Why You Should Start Wearing It

What Perfume is and Why You Should Start Wearing It

Posted by MAIR on Aug 4th 2021

If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but before I get into that let me share what perfume is scientifically and practically.Defining What Perfume IsPerfume, (in the simplest way that I can put it) is a molecule that’s light enough to float in the air. What creates the aroma are the cells in your nose recognizing the evaporating molecules and …
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Where You Should & Shouldn't Wear Your Best Perfume

Where You Should & Shouldn't Wear Your Best Perfume

Posted by MAIR on Oct 21st 2018

The idea of a great perfume is in a way to pique interest without demanding it. You want to give off a nice scent, but not one that’s easily defined or recognized; you want people to notice, but not be distracted or put off. Getting this just right comes down largely to which perfume you choose, which is why there are thousands of varieties. However, it also comes down in part to how you wear it - or, more specifically, where. This guide is by no means exact, and particularly if you wear a …
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​5 Myths About Fragrances

​5 Myths About Fragrances

Jan 31st 2017

One of the most incredibly misunderstood beauty products is fragrance. Knowledge of fragrance starts and ends at wearing a scent that smells good. Let’s dive in to some of these myths:Myth #1 Cologne is for Men and Perfume is for WomenThis myth is largely believed because cologne is primarily what men tend to wear and perfume is primarily what women tend to wear. Cologne and perfume refer the concentration of scent oils in the fragrance. Cologne uses 3% of concentration of the fragrance oil whil …
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