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With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too soon and one that lasts beautifully throughout the day. Applying fragrance isn’t just about what you spray; it’s about when you do it. 1. Timing Is EverythingPerfume performs best when it&rs …

Self-care has become an essential practice for maintaining mental and physical well-being. From skincare to meditation, there are countless ways to practice self-care, but one often overlooked aspect is the use of perfume. Integrating perfume into your self-care routine can have numerous benefits, enhancing not only your mood but also your overall sense of well-being.The Psychological Benefits of PerfumePerfume has the power to conjure emotions and memories, influencing our mood and mental state …