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Smell is probably one of the most underestimated senses we have. Think about it, scent has the power to bring back memories, bring joy, but also warns us of danger. For example, in case of a fire or if your food is spoiled your nose is the first indicator that there is a problem.Have you experienced eating a certain food that doesn’t taste as good as it used to, or smelling a once strong and pungent smell that now doesn’t bother you as much? There’s a lot of talk in the news and from the CDC abo …

Full transparency in beauty ingredients is becoming the norm in skincare and cosmetics, but brands and retailers are their own police for ingredient safety regarding fine fragrances. But is the need for clean ingredients being driven by consumers? To put it in perspective, the U.S. Food and Drug Administration has only banned 38 ingredients compared to the European Commission’s ban on 1,300 ingredients. What’s driving clean beauty standards are the consumers.But what does clean beauty …

I’ve wanted to write this blog for a while now. There are so many brands I love and want to shed light on; however, it would be impossible to put them in one post. So, I will start a monthly series where I share about the brands I’m fond of and why.Kicking off this series are three companies I think are killing it in their industries and how they share and communicate with their online community. Savoir FaireWhew, I don’t even know where to begin with this company and the inspiring hu …