Blog

In an era where technology is touted as the route for innovation, the beauty industry remains a staple for men and women in need of self-care, enhancements and glamour. While the industry’s resistance to artificial intelligence isn’t causing any riots the embrace towards it is being met by some friction. On the flip side the transformative potential of AI in beauty is widely acknowledged and the potential impact of what it can do has caused excitement among newer brands. Let's dig into the …

We've met a few people over my scent career that have expressed a loss in their sense of smell after moving from one state to another which sent our team on a road to discovery to find out if location truly had anything to do to impact your sense of smell.  1. The Scent Difference Between Cities vs. Suburbs Urban Environments: Cities are often bustling with a myriad of smells—street food, traffic exhaust, and various industries. Living in a city might expose individuals to a diverse …

A transformative wave of regulations is coming for the Fragrance Industry with the Modernization of Cosmetics Regulation Act (MoCRA) in 2022. There are so many intricacies of MoCRA to understand; we also need to share the profound impact it holds for both industry players and consumers alike. In our last few blogs we've covered how FDA regulations can impact specific fragrances, now let's cover how it impacts the fragrance industry as a whole. A Paradigm Shift Towards Safety Centr …