Blog

There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and what does clean fragrance actually look like in practice Here are some of the biggest clean fragrance myths and what the facts say instead Myth OneClean Fragrance Means …

When we first started this blog, we took on the task of defining what luxury truly means. In that post, we explored the essence of luxury as a blend of exclusivity, quality, and an experience that goes beyond mere functionality. But today, let’s take that a step further and dive into the world of luxury fragrances. What makes a perfume a luxury fragrance, and how has that definition changed over time?The Classic Definition of a Luxury FragranceTraditionally, a luxury fragrance has been defined b …

The fragrance industry is experiencing a transformative shift towards sustainability, and at the heart of this movement is the innovative use of biotechnology. This cutting-edge approach offers a new way to create fragrances that are not only environmentally friendly but also ethically produced. But what exactly is biotechnology in the context of perfumery, and how is it shaping the future of the industry?What is Biotechnology in Fragrance?Biotechnology in fragrance involves using living or …