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Skinification of Perfume and What It Means for the Future of Fragrance

Skinification of Perfume and What It Means for the Future of Fragrance

Posted by MAIR on Jul 28th 2025

“Skinification” has been an underrated buzzword in beauty for a while, but what does it really mean when it comes to perfume? At its core, skinification is the merging of skincare principles into non-skincare categories, and it’s now reshaping how fine fragrance is formulated, worn, and marketed. The perfume world is entering an era where scent and skin science go hand-in-hand. In this post, we’ll break down what skinification of perfume really is, why it matters, and how …
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