Is the Fragrance Industry Still Innovating?
Posted by MAIR on Oct 21st 2025
For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…”
It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity with scent.
But familiarity isn’t innovation.
So, is the fragrance industry still innovating, or
…