Why Gourmand Fragrances Are So Popular
Posted by MAIR on Sep 16th 2025
There’s a reason gourmand fragrances continue to dominate wish lists and vanities. Unlike other fragrance families, gourmands are designed to smell edible, warm, sweet, and almost irresistible. They trigger a sense of comfort and nostalgia while still feeling luxurious and modern. From soft vanilla to unexpected notes like banana and matcha, gourmand perfumes are pushing the boundaries of what we wear as scent.
The Psychology of Gourmand ScentsGourmands tap into the limbic system, the part
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