Blog

If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but before I get into that let me share what perfume is scientifically and practically.Defining What Perfume IsPerfume, (in the simplest way that I can put it) is a molecule that’s light enough to float in the air. What creates the aroma are the cells in your nose recognizing the evaporating molecules and …

One of the most incredibly misunderstood beauty products is fragrance. Knowledge of fragrance starts and ends at wearing a scent that smells good. Let’s dive in to some of these myths:Myth #1 Cologne is for Men and Perfume is for WomenThis myth is largely believed because cologne is primarily what men tend to wear and perfume is primarily what women tend to wear. Cologne and perfume refer the concentration of scent oils in the fragrance. Cologne uses 3% of concentration of the fragrance oil whil …

With every industry there are a lot of misconceptions, the same goes for the fragrance industry. Here is Part 1 of my disclaimer series about perfume I think you should know. 1. Sensitivity is a Real ThingHow much is too much? When you walk past someone and they instantly turn their head to sneeze.We all know those people who you can still smell 5 minutes after they leave. (I cannot stand that!!) It's okay if your perfume lingers in fact, it's supposed to but here's the cold-hearted truth. …