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Why You Should Know the Difference Between An Eau De Parfum and An Eau de Toilette

Why You Should Know the Difference Between An Eau De Parfum and An Eau de Toilette

Posted by MAIR on May 9th 2022

Why You Should Know the Difference Between An Eau De Parfum and An Eau de ToiletteBefore getting into the nitty gritty of perfume descriptions and why you should know them here’s a list of all five types of perfumes. In order of their strengths they are Extrait de Parfum, Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche. If you’ve ever shopped for a fragrance at any point in time chances are you’ve seen these classifications listed on your bottle. Some are more common than others …
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What Perfume is and Why You Should Start Wearing It

What Perfume is and Why You Should Start Wearing It

Posted by MAIR on Aug 4th 2021

If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but before I get into that let me share what perfume is scientifically and practically.Defining What Perfume IsPerfume, (in the simplest way that I can put it) is a molecule that’s light enough to float in the air. What creates the aroma are the cells in your nose recognizing the evaporating molecules and …
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​5 Myths About Fragrances

​5 Myths About Fragrances

Jan 31st 2017

One of the most incredibly misunderstood beauty products is fragrance. Knowledge of fragrance starts and ends at wearing a scent that smells good. Let’s dive in to some of these myths:Myth #1 Cologne is for Men and Perfume is for WomenThis myth is largely believed because cologne is primarily what men tend to wear and perfume is primarily what women tend to wear. Cologne and perfume refer the concentration of scent oils in the fragrance. Cologne uses 3% of concentration of the fragrance oil whil …
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