Blog

There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and what does clean fragrance actually look like in practice Here are some of the biggest clean fragrance myths and what the facts say instead Myth OneClean Fragrance Means …

One of the most incredibly misunderstood beauty products is fragrance. Knowledge of fragrance starts and ends at wearing a scent that smells good. Let’s dive in to some of these myths:Myth #1 Cologne is for Men and Perfume is for WomenThis myth is largely believed because cologne is primarily what men tend to wear and perfume is primarily what women tend to wear. Cologne and perfume refer the concentration of scent oils in the fragrance. Cologne uses 3% of concentration of the fragrance oil whil …