Can Consumers Still Trust Beauty Influencers in the Era of Deinfluencing?
Posted by MAIR on Jan 22nd 2024
The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum.
But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the beauty influencer world and whether consumers can confidently place their trust in the recommendations of these digital trendsetters. The Rise
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