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Sustainability isn't just a buzzword; it's a crucial ethos that guides industries toward a greener future. But what does sustainability truly mean in fashion and beauty?What Sustainability Means To The Fashion & Beauty Industry: For a fashion and beauty company, sustainability entails adopting practices that minimize negative environmental and social impacts throughout the entire product lifecycle. This includes responsible sourcing of materials, ethical manufacturing processes, waste …

The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum. But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the beauty influencer world and whether consumers can confidently place their trust in the recommendations of these digital trendsetters. The Rise …