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Niche fragrances have emerged as hidden gems to the mainstream market today. They have a distinct way in how they captivate audiences with their unique charm and unconventional notes. But what exactly are niche fragrances, and why do they exist? What Are Niche Fragrances? Niche fragrances are artisanal scents crafted with meticulous attention to detail, often by independent perfumers or smaller houses. Unlike their mainstream counterparts found in popular outlets like Sephora or Ulta, …

The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum. But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the beauty influencer world and whether consumers can confidently place their trust in the recommendations of these digital trendsetters. The Rise …

Have you wondered what it takes or what goes into a designer fragrance? When a nose crafts a fragrance for a designer like Chanel, Dior or Gucci from the initial top notes that greet your senses to the strong base notes designed to leave a lasting impression, designer fragrances host unparalleled craftsmanship readily available to the masses. Merging Tradition with Modernity In addition to impeccable craftsmanship, another defining characteristic shared by all designer fragrances is th …