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Niche fragrances have emerged as hidden gems to the mainstream market today. They have a distinct way in how they captivate audiences with their unique charm and unconventional notes. But what exactly are niche fragrances, and why do they exist? What Are Niche Fragrances? Niche fragrances are artisanal scents crafted with meticulous attention to detail, often by independent perfumers or smaller houses. Unlike their mainstream counterparts found in popular outlets like Sephora or Ulta, …

Perfume creation is a harmonious blend of science and art, and an intricate dance between chemistry and creativity. Behind every alluring fragrance lies a perfumer's journey of inspiration. These artists of scent draw from a vast array of sources, from nature’s bounty to personal memories, to craft the what we all hope will be the customer’s new signature scent. In this exploration piece, I want to unravel the fascinating world of perfume inspiration for me as well as my other fragrant fri …

Perfume is often perceived as a quiet luxury. I have heard too often that men and women save their favorite fragrances for special occasions or for the perfect moment to indulge. I’ll even admit I’m guilty of this too.I met up with a Nordstrom Beauty Stylist, Travaulya Wallace, last month, who shattered my entire perspective on how to where fragrances and completely getting rid of the rules of layering fragrances. It triggered the need to explore further why wearing your beloved perf …