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There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and what does clean fragrance actually look like in practice Here are some of the biggest clean fragrance myths and what the facts say instead Myth OneClean Fragrance Means …

Full transparency in beauty ingredients is becoming the norm in skincare and cosmetics, but brands and retailers are their own police for ingredient safety regarding fine fragrances. But is the need for clean ingredients being driven by consumers? To put it in perspective, the U.S. Food and Drug Administration has only banned 38 ingredients compared to the European Commission’s ban on 1,300 ingredients. What’s driving clean beauty standards are the consumers.But what does clean beauty …