Should Gender Still Exist in Fragrance?
Posted by MAIR on Dec 16th 2024
In recent years, the fragrance world has experienced a surge in niche brands that challenge the traditional rules of perfumery. One of the most notable shifts is the move away from labeling scents as "for men" or "for women." Instead, many niche perfume houses categorize their fragrances by scent families or notes, encouraging customers to explore freely without the confines of gender labels. While this trend aligns with the growing demand for individuality and self-expression, it raises an impo
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