Scent has no personal significance until it is associated with something that has meaning. That is why we can never forget the scent of a former lover years later or the way you felt when you were wearing a particular perfume. The name of my new fragrance, Remember When pulls from the phenomenon that our memory's muse is scent. We naturally tie scents to memories without having to do anything, but experience of the moment.

It makes us do crazy things

True story, I was at the mall a few months ago and an older gentleman wearing an exotic aquatic cologne walked past me and I found myself unconsciously tailing him in the store just enjoying his scent. HAHA! I know what you're thinking -CREEPER! But that is how our mind and body react to scent. Pheromones are scent triggered hormones that stimulate our sexual appetite. Not to get too scientific but all that means is there is a strong attraction that takes place when perfume or cologne arrives on the scene.



The way it makes us feel on the inside

We all at times need an escape from the craziness that is called life. Fragrances (therapeutic or not) can relieve stress and take you to a place of rest and peace.

Shows off our individuality

There are thousands of perfumes on the market to select that when you eventually choose one, your pick is truly original. And the best part? You don't have to limit yourself to just one, you can match the way you smell to your mood, or the occasion. One day you can smell like lavender and the next day like jasmine and musk.

I heard at a conference that fragrance has the ability to make us feel desired. And that person is right, in my opinion scent is an internal weapon with positive benefits!