How Fragrance Wardrobes Are Hurting Scent Memory
Posted by MAIR on Jul 8th 2025
There’s a growing trend across social media, especially on #PerfumeTok, where collectors proudly showcase rows of gleaming bottles and talk about their ever-expanding fragrance wardrobe. What was once considered a luxury owning a few perfumes has turned into something else entirely. Some claim hundreds, even thousands, of bottles. But at what cost?
Let’s talk about what gets lost in the mix.
Scent Without StoryScent is deeply personal. It’s how we leave traces of ourselves in a
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Developing a Fragrance Wardrobe: How to Pick a Fragrance When the Season Changes
Posted by MAIR on Nov 2nd 2023
As the seasons change, so do our fashion choices, and our fragrance wardrobe should follow suit. Just as you wouldn't wear a heavy winter coat in the scorching summer heat, you shouldn't be wearing the same fragrance year-round. To help you curate a well-rounded fragrance wardrobe, we've created this guide on how to select the perfect scent for every season.
Understanding Seasonal Fragrance Trends:Before you start building your fragrance wardrobe, it's essential to grasp the seasonal fragrance
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