How Fragrance Wardrobes Are Hurting Scent Memory
Posted by MAIR on Jul 8th 2025
There’s a growing trend across social media, especially on #PerfumeTok, where collectors proudly showcase rows of gleaming bottles and talk about their ever-expanding fragrance wardrobe. What was once considered a luxury owning a few perfumes has turned into something else entirely. Some claim hundreds, even thousands, of bottles. But at what cost?
Let’s talk about what gets lost in the mix.
Scent Without StoryScent is deeply personal. It’s how we leave traces of ourselves in a
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