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Why Lavender Left Grasse, France

Why Lavender Left Grasse, France

Posted by MAIR on Jul 17th 2025

If you’ve ever imagined fields of lavender swaying under the Provençal sun, chances are you were picturing Grasse. While rose and jasmine are still pillars of the region’s perfumed identity, lavender has largely faded from its agricultural foreground. But it wasn’t always that way. For decades, lavender thrived in the Grasse hills, cultivated by small multi-generational families who supplied distilleries and luxury houses with fragrant oil. Among them were the  …
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