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How to Prep Your Skin for Longer-Lasting Fragrance

How to Prep Your Skin for Longer-Lasting Fragrance

Posted by MAIR on Oct 13th 2025

If there’s one overlooked ritual that can completely elevate your fragrance experience, it’s exfoliation. The truth is, no matter how luxurious your perfume may be, its performance starts before you spray. The texture, smoothness, and overall health of your skin determine how scent clings, projects, and lingers throughout the day. Why Exfoliation Helps Fragrance Last Longer Removes dead skin cellsYour skin naturally sheds dead cells, but buildup can create …
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Can Diet Change How Perfume Smells? Exploring the Taste–Scent Connection

Can Diet Change How Perfume Smells? Exploring the Taste–Scent Connection

Posted by MAIR on Sep 12th 2025

Over the past few weeks in our Skin & Fragrance series, we’ve uncovered why perfume smells different on each person and what to do when your scent fades too fast. Now we’re exploring another fascinating layer of fragrance science: can what you eat actually change how perfume smells on your skin? The short answer is yes; your diet doesn’t just affect your health and energy. It also influences your skin’s chemistry, which in turn affects how fragrance develops thro …
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Is an Expensive Fragrance Always the Best? What You Need to Know

Is an Expensive Fragrance Always the Best? What You Need to Know

Posted by MAIR on Mar 4th 2025

In a recent episode of The Real Housewives of Beverly Hills, actress Jennifer Tilly hosted a "Caviar and Caftan" party, where she mentioned her preference for the most expensive caviar, assuming higher cost equates to better quality. This scenario mirrors a common misconception in the luxury fragrance world: the belief that a higher price tag guarantees superior quality and longevity. Luxury Retailers and High-End Fragrances Esteemed department stores like Saks Fifth Avenue and Bergdorf Goodman …
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