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How Fragrance Wardrobes Are Hurting Scent Memory

How Fragrance Wardrobes Are Hurting Scent Memory

Posted by MAIR on Jul 8th 2025

There’s a growing trend across social media, especially on #PerfumeTok, where collectors proudly showcase rows of gleaming bottles and talk about their ever-expanding fragrance wardrobe. What was once considered a luxury owning a few perfumes has turned into something else entirely. Some claim hundreds, even thousands, of bottles. But at what cost? Let’s talk about what gets lost in the mix. Scent Without StoryScent is deeply personal. It’s how we leave traces of ourselves in a …
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What Your Signature Fragrance Says About You

What Your Signature Fragrance Says About You

Posted by MAIR on Oct 31st 2024

A signature fragrance is more than just a scent; it’s a personal statement that reveals aspects of your personality and style. From florals to spicy notes, each scent profile carries specific characteristics that resonate with different personality types. Here’s a look at what your fragrance choice might reveal about you.1. Floral Fragrances: Romantic & CharmingIf you're drawn to floral fragrances like rose, jasmine, or peony, you likely have a soft spot for elegance and romance. Floral sce …
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