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While the idea of your product being featured in a major TV show or film sounds like a marketing dream, the reality can be complicated—especially when it happens without your knowledge or approval. Sometimes, it boosts visibility in ways you couldn’t plan for. Other times, it creates controversy, confusion, or even reputational damage. Take Sex and the City’s revival And Just Like That…, where Peloton was blindsided by an unexpected plot twist that linked their product t …