Decoding the Buzzwords Behind Fragrance and Beauty Marketing
Posted by MAIR on Oct 9th 2025
In today’s beauty landscape, marketing language has become almost as powerful as the products themselves. Words like clean, natural, dermatologist-tested, and clinically proven are designed to build trust, but they often leave consumers more confused than informed.
As a fragrance brand that believes in transparency, we think it’s time to decode what these popular claims really mean, and help you understand how to separate meaningful information from marketing fluff.
The Most Overused
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