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A Look Inside Grasse’s Fragrance Legacy

A Look Inside Grasse’s Fragrance Legacy

Posted by MAIR on Jul 14th 2025

Each spring, the town of Grasse awakens to the scent of Centifolia roses. It’s a bloom so delicate that it must be picked at sunrise, and a crop so rare that the entire world’s supply for fine fragrance fits into a single, short harvest window. But what many don’t see, or understand, is who actually grows these roses and how. A Legacy Rooted in Bloodlines and Soil The most renowned Centifolia roses in the world are grown on family-run farms in Grasse, some of which have been in …
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