Why the FDA Banned These 11 Ingredients in the Beauty Industry
Posted by MAIR on Jun 30th 2025
The beauty world is buzzing about e.l.f. Beauty’s recent acquisition of Hailey Bieber’s Rhode brand, and for good reason. At a recent industry talk, what truly set e.l.f. apart was their commitment to ingredient transparency which is a promise that resonates deeply with today’s conscious consumers. While the FDA currently bans only 11 ingredients in cosmetics, e.l.f. has voluntarily excluded over 2,000 potentially harmful substances from their products,
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