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Mair Emenogu's Reflections on the FGI Rising Star Awards in the Beauty Category

It felt like a fairy tale. This was technically my second time on the red carpet (the first time I was mistaken for someone else and walked it completely terrified—more on that another time). From the glam to the star treatment that started the moment my car pulled in, it was all about FGI giving recognition. I didn’t feel out of place at all. Even the snafus—like someone sitting in my seat—were handled with grace and humor (FGI quickly gave up one of their staff seats to accommodate me). Nothing could mess up that moment.

The lights bounced off sequins and champagne glasses, and every photo flash felt like a heartbeat.

Of course I was nervous. But at the end of the day, this event—though glamorous—is a highly effective networking opportunity. I did a little of that, but honestly, I just wanted to be. To soak in the moment, to be present. I wanted this to be more of a memory than a mission. My gown swept behind me like a whisper of everything I’d worked for—delicate but undeniable.

(Sidenote: When you’re wearing a dress with a train, you’re a bit limited in mobility.)

More than anything, I just wanted to make someone proud—Francois Damide of Crafting Beauty (pictured right). He graciously sponsored me and gave such a glowing recommendation that it opened the door for my brand to be considered. Francois has been a knight in shining armor for MAIR, especially at a crucial, dire point in our growth. This brand is still alive largely because of him. One day, I hope to thank him publicly for that act of kindness.

One of the hosts shared a story about how Valentino Garavani loved to be surrounded by beauty—and his team made sure of it. No bad news, only beauty, always. That story described the ceremony itself: the setting, the vibe, the feeling of being among people who value and protect artistry.

But how about Tiffany Haddish?

Still teary-eyed thinking about it. The night before the ceremony, during the preparty at APL in SoHo, Tiffany made a surprise visit. And in a moment that still makes my heart swell, she spoke life into me. Genuine, kind, deeply encouraging words. When someone you’ve admired from afar—a powerhouse performer who brings you joy—suddenly sees you, acknowledges your light, and doesn’t need a list of accolades to do it, you break. I cried. She held me and let me cry in her arms for over a minute. She said, “Two years from now, we’re going to be laughing about this moment.” That’s something I’ll never forget.

In an industry that often values pitch decks over people, being seen for who you are—not just what you’ve built—was everything.

No, I didn’t take home the trophy for the beauty category. And yes, it’s a mixed bag of emotions. I’d be lying if I said I didn’t question if I misstepped somewhere in building MAIR or in how I represented the brand. But on the flip side—I’m proud. After so many years of building, hustling, grinding, and surviving, this recognition meant everything.

Not long ago, someone I hadn’t seen in a while asked me, “Oh, you’re still doing the perfume thing?” That stung. To some people, it may never be “enough” unless your name is Chanel. But FGI made the industry pay attention. They etched MAIR into their legacy. And for that, I’m elated, proud, and eternally grateful.

This moment wasn’t about a trophy. It was about being seen—and showing up.

These moments remind indie founders like me that while we may build quietly, the impact echoes loudly.