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If you’ve only worn mass-market designer, department store, or celebrity perfumes, adding a niche fragrance to your collection can open up an entirely new world of scent. Niche perfumes aren’t about replacing what you love—they’re about expanding your options, introducing new ingredients, and experiencing fragrances crafted with artistry and depth. Let’s explore how niche perfumes differ across countries and how you can seamlessly include them in your lineup.Why Add Niche Perfumes to Your Collec …

Here’s Why You Should Stop.Your bathroom may seem like the most convenient place to keep your perfume—easy to grab after a shower or before heading out. But did you know that storing your perfume there could be ruining its quality? If you're guilty of this habit, it's time to rethink where you store your beloved scents. Here’s everything you need to know about why the bathroom is a no-go zone for perfume storage and where to keep it instead.Why Storing Perfume in the Bathroom is a Bad Idea1. Hum …

Have you ever spritzed on your favorite perfume in the morning, only to wonder by lunchtime if it’s still lingering? Understanding how long perfume lasts isn’t just about the fragrance itself; it’s also about the type of perfume, how it’s applied, and even your body chemistry.Here’s everything you need to know about fragrance longevity and how to make your scent last all day (or night).Breaking Down Perfume Types and LongevityPerfumes are categorized by the concentration of fragrance oils in the …