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What Will Happen to MOCRA Under The Trump 2.0 Administration?

What Will Happen to MOCRA Under The Trump 2.0 Administration?

Posted by MAIR on Mar 17th 2025

The Modernization of Cosmetics Regulation Act (MOCRA) was a landmark piece of legislation signed into law in 2022, giving the FDA expanded authority over cosmetic and fragrance safety for the first time in decades. Under MOCRA, brands are required to register their facilities, disclose ingredient lists, and ensure product safety before hitting the market. These measures were a major step toward greater transparency and consumer protection. With the recent inauguration of President Donald Tr …
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The Lipstick Effect: Will Consumers Still Splurge on Beauty in Tough Economic Times?

The Lipstick Effect: Will Consumers Still Splurge on Beauty in Tough Economic Times?

Posted by MAIR on Mar 11th 2025

The Dow, Nasdaq, and S&P 500 are all down, and the cost of living is soaring. When finances are tight, spending habits shift, but one surprising trend remains: people still indulge in small luxuries. This phenomenon, known as the Lipstick Effect, suggests that in uncertain times, consumers may cut back on big purchases but will still find comfort in affordable indulgences like beauty products. What Is the Lipstick Effect? Coined during the Great Depression, the Lipstick Effect describes how …
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Is an Expensive Fragrance Always the Best? What You Need to Know

Is an Expensive Fragrance Always the Best? What You Need to Know

Posted by MAIR on Mar 4th 2025

In a recent episode of The Real Housewives of Beverly Hills, actress Jennifer Tilly hosted a "Caviar and Caftan" party, where she mentioned her preference for the most expensive caviar, assuming higher cost equates to better quality. This scenario mirrors a common misconception in the luxury fragrance world: the belief that a higher price tag guarantees superior quality and longevity. Luxury Retailers and High-End Fragrances Esteemed department stores like Saks Fifth Avenue and Bergdorf Goodman …
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