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I recently came across the most beautiful story, which inspired this piece. A young woman shared that she planned to buy her favorite perfume and set it aside for her child, so they could always have her scent to remember her by. Perfume is deeply tied to memory, and the idea of preserving a fragrance for decades is both romantic and practical. But storing perfume for 20 years or more isn’t as simple as putting it away and hoping for the best. With the right care, a scent can remain true t …

If you’ve spent any time on TikTok recently, you’ve probably seen creators spritzing multiple perfumes to “create their own scent.” This trend, known as fragrance layering is taking over #PerfumeTok, and it’s one of the most exciting evolutions in personal fragrance. We’ve covered this viral PerfumeTok tag before. But there’s a new twist, people aren’t just showing off their favorite perfumes, they’re becoming their own perfumers. Why Layerin …

“Skinification” has been an underrated buzzword in beauty for a while, but what does it really mean when it comes to perfume? At its core, skinification is the merging of skincare principles into non-skincare categories, and it’s now reshaping how fine fragrance is formulated, worn, and marketed. The perfume world is entering an era where scent and skin science go hand-in-hand. In this post, we’ll break down what skinification of perfume really is, why it matters, and how …