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In our last blog, we shared information about Chanel No. 5 and its evolution over time. Part of what made this iconic fragrance an all-time bestseller is its unique departure from a single-note scent structure to the incorporation of aldehydes.What are Aldehydes?Aldehydes are a class of organic compounds characterized by a distinct molecular structure. These compounds, often derived from natural sources or created synthetically, contribute a sparkling, effervescent quality to fragrances. In perf …

Have you ever wondered why perfumes smell subtly different from their initial launch to present day? If you have ever mourned the discontinuation of a beloved signature perfume or candle this keep reading. Though we are using the iconic Chanel No. 5 as our case study the insights shared here go beyond this classic scent and are relevant to mainstream and niche fragrances like  MAIR, Heretic, and Xerjoff.  Chanel No. 5: The Composition: Launched in 1921 by Coco C …

Before we start, let's get something out the way, the top-selling perfume category can vary based on factors such as trends, seasons, and regional preferences. Floral perfumes have historically been popular and widely sold in department and indie stores. The fresh, feminine, and versatile nature of floral fragrances appeals to a broad audience, making them a staple in the perfume industry.From delicate rose notes to vibrant jasmine scented bouquets, the appeal of floral scents transcends cultura …