The Hidden Costs of Retail Theft and It's Impact on Independent Brands
Posted by MAIR on Sep 4th 2024
Retail theft, often dismissed as a “victimless crime,” has become a significant issue in today’s retail landscape. The truth is, there are real victims—especially small businesses that bear the brunt of these losses. Whether your products are in a department store or a local mom-and-pop shop, retail theft directly impacts a product based company's bottom line, and its effects are far-reaching.The Surge in Retail TheftRetail theft has been on the rise, with some reports indicating a dramatic incr
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What Makes a Perfume a Luxury Fragrance? The Evolving Definition of Luxury
Posted by MAIR on Aug 27th 2024
When we first started this blog, we took on the task of defining what luxury truly means. In that post, we explored the essence of luxury as a blend of exclusivity, quality, and an experience that goes beyond mere functionality. But today, let’s take that a step further and dive into the world of luxury fragrances. What makes a perfume a luxury fragrance, and how has that definition changed over time?The Classic Definition of a Luxury FragranceTraditionally, a luxury fragrance has been defined b
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How to Pair Scents with Your Wardrobe
Posted by MAIR on Aug 12th 2024
When it comes to fashion, we often focus on the clothes, accessories, and shoes that make up our style. But there’s another layer to consider that can truly elevate your look—fragrance. The scent you wear can complement your wardrobe, enhance your mood, and even leave a lasting impression. Here's a guide to help you master the art of pairing scents with your wardrobe.1. Match the MoodYour outfit sets the tone for your day, and your fragrance should do the same. Are you dressing up for a for
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