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The Impact of Retail Mergers on Brands:In retail, mergers and acquisitions often make headlines for their potential to reshape the entire competitive landscape. Recently, the merger between Saks and Neiman Marcus has sparked discussions about the future of luxury retail and the implications for the brands they carry. While this merger is significant, it serves as a timely example of broader trends affecting brands across various sectors when two retailers combine forces.The Benefits of Reta …

We've got some exciting news to share from MAIR. We're currently working on a brand new fragrance that's inspired by water. In our research and surveys, we found out that many women aren't quite familiar with the different types of water fragrances. Though we aren't ready to share the name or the inspiration behind this scent, we did want to inform you all about the three families of scents in the water category. Exploring the Differences in Water Scents: Aquatic, Oceanic, and Marine When …

When it comes to applying perfume, most people instinctively target their wrists, neck, and behind the ears. However, there is a lesser-known yet highly effective spot that can enhance the longevity and diffusion of your favorite scent—your ankles. This simple yet often overlooked trick can elevate your fragrance game, ensuring you smell delightful all day long. Here's why you should consider adding your ankles to your perfume routine. 1. Enhanced Scent Longevity One of the primar …