Blog

I’ve wanted to write this blog for a while now. There are so many brands I love and want to shed light on; however, it would be impossible to put them in one post. So, I will start a monthly series where I share about the brands I’m fond of and why.Kicking off this series are three companies I think are killing it in their industries and how they share and communicate with their online community. Savoir FaireWhew, I don’t even know where to begin with this company and the inspiring hu …

If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but before I get into that let me share what perfume is scientifically and practically.Defining What Perfume IsPerfume, (in the simplest way that I can put it) is a molecule that’s light enough to float in the air. What creates the aroma are the cells in your nose recognizing the evaporating molecules and …

Brick and Mortar versus E-commerce is a great debate today among business owners. The answer isn’t as simple as I’d like for it to be. They are both still very relevant and have a place in the retail landscape.What we know today is even though consumers are not buying at the same pace they were Pre-COVID, they are still buying clothing, shoes, and beauty products in a shopping center, but even more online. Brick and Mortar: Let’s Take a Look at Why You First Got itShould you keep your brick …